Dog Advent Calendar
Here at Armitage we are pround of our herhertige, manufacturing for almost 250 years from Gerorgian times, through the Industrial Revolution, surviving two World Wars and still growing today. King George III was on the throne and America was a British Colony when Samuel Fox came to Nottingham and opened Victoria Stores, a grocery and general store way back in 1775. When Samuel died, he left the business to his cousins who, alongside the retail operation, started a flour mill, and later formed Armitage Bros in 1897. Despite the Great War of 1914-1918, the business continued to prosper, and by the 1920s, after manufacturing had futher diversified, Armitage's were firmly established as a leading supplier of chicken, game and poultry food. World War II brought another turning point in the company's history - the Victoria Stores were closed after suffering Irreparable bomb damage, but the company replaced retail with futher manufacturing business, and in 1965 production of Good Boy Choc Drops began. A number of other aquisitions followed Good Boy, with Rotastak, wafcol and Algarde ranges all welcomed into the Armitage Family. 1976 saw us aeaarded the much coveted Royal Warrant as Pet Food Manufacturer to Queen Elizabeth II, and the company has continued to go from strength to strength, focusing purely on the pet care market. In 2003, Armitage Bros Pic was sold to private investment group Focus 100, kickstarting a new period of investment across our business which has delivered a consolidated state of the art manufacuring operation at our Colwick site in Nottingham, alongside a continuous stream of market leading product innovation.